Our Purpose
We help businesses find their story.
Pitchcraft will unlock the emotional power in your storytelling, enabling you to leap out of the sea of sameness.
Shifting decision-making in your favour. And ultimately winning more.
Pitchcraft will find your story and help you communicate it to create real distinction. Memorable storytelling, risk-taking creativity and innovation, combined with emotion and humanity.
Winning does more for organisational pride and people’s careers than any other corporate initiative. Especially when delivered with empathy and grace.
Pitching is a craft worth investing in, whether that’s developing a rallying cry to inspire an entire workforce, pitching to a new client or to retain one, or pitching to investors.
Pitchcraft Advisory will help you find your story and help you win more.
It’s all we’ve ever done.
Our Approach
The answers are often already in the heads of clients and their people.
But the pressures of corporate life can get in the way of progress. Being one step removed provides remarkable clarity.
We don't believe in one-size-fits-all. Each challenge needs a unique and highly-tailored solution.
We listen to clients and their teams, extensively. We have a way of digging things out, helping people realise the power of their words and ideas, and then connecting them.
We see things others don’t see or have become oblivious to. With decency and diplomacy, we remove anything in the storytelling that doesn’t need to be there.
We don't just write the story. Through empathetic coaching, we pay particular attention to making sure that the story genuinely connects internally and externally to win.
Pitchcraft Advisory’s approach is the culmination of 24 years of running the world’s best pitches, working with industry luminaries, and being inspired by the worlds of drama, music, sport, speechwriting and performance.
Our Products
01.
Corporate story
development
The world’s most respected businesses find a direct storyline that connects their origin, strategy and future direction, values, the sectors and clients they want to work with, and the work they want to do with them.
It can be fiendishly difficult to find this line, but it is absolutely worth the effort.
Through a deep-dive discovery phase, Pitchcraft Advisory will find your corporate story. And then help you action it in a way that inspires your people and your clients, enabling you to win more.
02.
Pitchmarks
A pitchmark is a winning behaviour or deliverable typical of an organization.
Following a deep discovery phase, Pitchcraft will define your authentic pitchmarks. Owned only by you.
Unique pitchmarks that make your pitches truly distinctive. That you can invest in, that your team can be coached to deliver brilliantly, and that clients look forward to.
And having a set of pitchmarks means you don’t start from scratch every time, making the business of pitching much more enjoyable.
Bespoke support and advice for the live pitches that could define your year.
How do you ensure that your pitch is a bid for greatness, that there is a higher order to your storytelling that sets you apart?
Pitchcraft will work with you across three delivery stages:
1. Early development of the pitch story
2. Mid-term check-in and interventions
3. Finalisation and Pitchcraft's unique approach to rehearsals.
03.
Live pitch
advisory
04.
Investors rightly obsess about the facts and figures as they judge your institution’s financial performance and outlook.
Pitchcraft’s investor advisory proves that approaches used in the world of pitching and marketing can make the difference on Capital Markets Day.
How is your story being put across? Is it landing on an emotional level? How is your team being perceived?
Pitchcraft will help you create memorability and stand-out, above the financials.
Investor
presentation advisory
